Our story
Where it all began...
Drinkfinger's journey began with William Ings. William is a highly regarded feature film Illustrator and Graphic Designer, having worked on such films as: Wonka, Napoleon, Enola Holmes, Aladdin and many more. A visionary entrepreneur deeply committed to sustainability and enhancing stadium experiences. Frustrated by the prevalence of unsustainable products in the market, William was determined to create a solution that not only provided convenience at events but also aligned with his passion for a greener future. Inspired by a moment of enlightenment and after a thrilling sports event, he envisioned a game-changing drinks carrier that would symbolise fan pride and functionality, whilst prioritising sustainability.
Driven by a care for the world and its future, William founded Drinkfinger with a mission to revolutionise the way fans enjoy their favourite drinks in crowded venues. The company's inception story is intertwined with a commitment to eco-friendly practices, creativity, and a vision of creating a product that not only elevates the stadium experience but also contributes to a more sustainable world.
Redefining fan engagement
At Drinkfinger, our mission is to revolutionise fan engagement and enhance customers’ experiences. We believe in redefining the way fans interact with their favourite teams and events, creating unforgettable moments and lasting memories. With our innovative and versatile solution, we are changing the game and taking fan experiences to new heights.
A product like no other
Drinkfinger has no direct competition across its combined functionality as a drinks tray, fan item and advertising mechanism. We’re proud of our unique and patented designs that can’t be found anywhere else.
Drinkfinger's Innovative Drinks Carrier:
While other drink trays can be awkward and unpopular, Drinkfinger stands out with its hassle-free design. No need for assembly, no flattening on insertion – just a seamless, fast and enjoyable experience.
Unique Fan Items:
Say goodbye to unsustainable plastic foam fingers. Drinkfinger redefines fan items, providing sustainable alternatives with higher availability at a lower cost.
Engaging Advertising:
Unlike static billboards that blend into the background, Drinkfinger transforms advertising into a dynamic and personal experience by placing it directly into the hands of customers. Captivate individual spectators, the wider stadium and TV audiences with an innovative approach that stands out in the crowd.
Meet our team
We are a passionate group of individuals dedicated to creating sustainable and exciting products for our clients and their customers.
Will is dedicated to optimising company operations and streamlining processes for maximum efficiency. A designer by background, he has a sharp focus on utilising design-thinking to deliver exceptional client and customer experiences.
Anna-Louise is our Sales Director. She has senior director level experience across the US & International territories, in the wholesale commercial sphere of the Fashion Industry. Anna-Louise is skilled in Trend Analysis, Sales, Wholesale, B2B, Luxury Goods and merchandising.
Clive brings a wealth of commercial experience, having brought the world’s largest Swimming pool company, the French stock exchange listed Desjoyaux to the UK. Negotiating the exclusive distribution rights and overseeing its expansion & franchising across the UK. Clive is experienced in multi-stakeholder management, international negotiation, business development and sustainable growth.
Ready to elevate your stadium experience?
Enhance your customers' experience with Drinkfinger, the ultimate solution for fan engagement.